How to run a six-figure business on $68 a month.
I’m going to share with you how to run a six figure business on just $68 a month. Yes, it's doable. It's exactly what I did and I’m going to show you how.
In the beginning of my business, I was the type of person that purchased literally everything. I would see people that had XYZ, and I felt like that's what I needed, so I purchased it. I was spending hundreds of dollars a month on things that were not generating income in my business. So I had to sit down and get super clear on what I actually needed to make money. I share this because I see so many entrepreneurs who spend money on all these systems because that’s what everyone else has, but in reality they’re spending money on things they don’t even need. So, before you make a ton of money, how do you decide what is best and what you actually need to run a business? It’s a question I get asked all the time, so I'm going to take you down the list of what I highly recommend having inside of your business, especially when you're just starting out. Because even if you've been in business a while, if you're not generating a lot of income, you do not need to be paying for a lot of things, period. So let's get started.
1. A website
Obviously you've got to have a website. It's your online billboard! And if you know me very well, then you know that I love Wix. I have built over 400 websites on Wix, and they are the best. Not only do the work well, but they are only $13 a month when you choose the yearly option. You don't need the fancy packages, you just need the basic one.
2. Professional Email
So a lot of people don't know this, but if you're doing any type of email marketing, if you’re using a free email (like gmail) those are going to have a higher bounce rate and a higher spam rate than one that is paid. So that's why I highly recommended having a professional email. I personally pay $6 a month for that. I have heard people say they pay about $12 a month, but if you purchase it through Wix it's only $6 a month.
Okay, so speaking of email marketing, my absolute favorite platform is Flodesk. Listen, I've used a lot of platforms. I used to swear by MailChimp, I've used ConvertKit, I've used ActiveCampaign, and I found that they all overwhelmed me and I never utilized all the features anyway. So we made the big shift from MailChimp to FloDesk and it was the best thing that we ever did. Flodesk is truly the best, especially if you feel like you're not great at design. It’s user-friendly and their templates are absolutely gorgeous. That is going to run you $19 a month, if you use this link. If you don't use this link, it's $39 a month. It's worth every penny.
4. Google Drive
Google Drive is very underutilized. It’s completely free unless you have a ton of files, then you're going to have to upgrade which will cost $1.99 to $9.99 a month depending on the amount of storage. Most of my clients don't have to upgrade for a very long time. I don't even think I had to upgrade until I was well past six figures in my business. I use Google Drive for everything and it’s easy to keep everything organized.
A tool I still use to this day that great for organization is Trello. I use it to map out my week and the Profits and Peace membership. I use it for pretty much everything and the best part is that they have a free version! You do not have to pay anything.
Again, if you know me, you know that I'm obsessed with the CRM HoneyBook. It’s where I house my welcome sequences, where I take payments, and where I keep everything super organized with all of my clients. It’s a life-changing CRM, and it’s only $20 a month if you use this link. If you don't use the link, it's $40 a month. They have so many features like contract templates and email templates. And, maybe a minor thing but I love it, HoneyBook is pretty. Obviously, you want something that works, but you want something that is appealing as well. HoneyBook is beautiful and you can customize it.
So Calendly is an online scheduling program that connects to your Google drive. We use it for inquiry calls, coaching calls, podcast, guests, and anything that we need to make an appointment for. Another popular one is Acuity, I used to have, but I switched to Calendly because it connects directly to HoneyBook and that makes it so much easier to track calls. Also, Calendy is super simple to use, which is great because I don't have to train my team on how to use it. If you’re just starting out and only have one appointment option, you can get Calendly for free. Now, if you have multiple appointments like I do with inquiry, coaching calls, planning, sessions, things like that. That's going to run you $10 a month, but it's the best $10 a month you'll ever spend.
If you don’t know, Canva is what I like to call a “graphic designer in your back pocket.” Most people are surprised when I tell them, even as a designer, I use Canva all the time. But for creating things like Pinterest covers and such, we actually use Canva. My team loves it! If you've never played around with canvas or ever been to it, go take a peek. You can use their free version, but if you want more features you can go with one of their paid options.
That’s it! That is you can run a six-figure business on $68 a month. This is exactly what I had when I got to six figures, and when I got to that six-figure mark I focused on what else I could do. A rule of thumb I follow when I add another program is to give it three months. I never subscribe for the whole year. I know that sounds funny, but I always give it three months to see if it will help me create more income in my business or if it will just be something else I have to pay for. So if you're thinking about adding something else outside of the things that I recommend, I would give it three months. See if it helps you generate more income and if it doesn’t, let it go, especially if you don't have time to deal with it right now. Seriously, because what will happen is that you will keep paying for it thinking that you’ll come back to it and you don't. If you invested for the whole year up front and never use it, then you’ve wasted a ton of money. Our goal right now is to get you an income, not waste all your money.
Now, the $68 a month is primarily based around a service based business. If you have a course or membership based business, you can expect to add about $40 to that, and you're still at only $108 a month. Now with that being said, I use Kajabi for all of our online courses and memberships. If you're using Kajabi, it's going to be a little bit more expensive. If you're just getting started with a course or membership and Kajabi is not in your budget, a program I’d recommend is Podia. It’s amazing and only $39 a month. They have the same features as Kajabi besides the live webinar, which I heard is coming soon.
So if you're a course or membership $108 a month is all you need to be spending. If you're more of a service based business, $68 a month is all you need. Seriously. I'm not even kidding. You can do anything we teach inside of the Profits and Peace program. Here’s an action step for you - Throw everything out on the table. Make a complete list of everything that you're paying for, and then ask yourself - Is this helpful? Is this saving me time? Is this generating income for me? And if it's not, it needs to go.