8 Ways You Are Sabotaging Your Own Success
I’m super excited about this topic! For a while, I have been compiling data on ways I see people sabotaging their own success. And so here, I'm gonna walk you through eight of those ways that you could possibly be sabotaging your own success in your business.
1. You're doing too much.
I know that sounds crazy, but it’s true. What I see most of the time is people will create an offer - They'll prep, promote, and then launch it and they'll get crickets. So they lower the price. A few people sign up, and then they get more crickets. So they think that it was crap and that their people didn't want it. So they create something new and then they leave that up just in case the right person comes along. They still want to have something there for them to purchase. And then they continue to repeat the cycle until one day they're like, “Oh, well, I shouldn't be doing this. I should be doing something else. I should be like a business coach or whatever.” So they toy with the idea of switching niches all together. They think no one wants what they have, and the cycle keeps going. If that is you, you were doing way too much.
You need to do what you are aligned to and what you want to do. You need one signature offer that you can focus on perfecting over time. Just because you’re getting crickets doesn’t mean your program is wrong. That has nothing to do with it. It just means you're not getting that program in front of the right people. So I always have this joke, like if you want to teach people how to race turtles for a living, you could totally do it. You just got to get it in front of the right people.
I see this time and time again - people will do way too much when it comes to their services or have 55 services because they want to attract everyone. Guys, simple is scalable. When you're doing multiple services, that's not scalable and it's going to burn you out and take you forever to get where you're trying to go. So with that being said, do what you feel like you're aligned to be doing and what you actually want to do. You need one signature offer that you can focus on perfecting. So for example, I have the Profits and Peace program. I'm not going to create a new program. The Profits and Peace program is my baby, and I will continue to perfect it over time.
I’ve made it my little rule of thumb - create your one thing, and set a goal of like 10 people for a high-ticket program, or if it's on the lower end of the price spectrum, you could say 20 people, and then add or revamp it. Same program, just revamped a little. Put some new stuff in it or update it, depending on if it's a course or a membership. But do not create something brand new because you feel like that one's old and outdated or people don't want it. No, it's just because it's not in front of the right people. Remember that it's not your product, it's the people who see it. And remember simple is scalable.
2. You were listening to other people.
So I used to think that this only happened in design, but when I started coaching a few years ago, I feel like I saw it even more. We have tons of design clients who will show their logo mockups to other people, and they will literally trust their opinion over what they actually want or what the designer recommends. And when I see that, it shows me that deep down, that they are concerned more about what others think versus what they truly want. That sounds harsh, but it's true. When you're letting someone else dictate what you decide, you're more worried about what other people are thinking.
I've been guilty of it. So I will own that, but the same goes for your business. I see people all the time ask someone that has a totally different type of business how to do XYZ. Most of the time it’s a good friend who hasn't had a lot of success in their business, but has a completely different type of business. Okay, stop, seriously. There are two big things you need to know when it comes to growing your empire, it's your empire. Your best friend may tell you that you should show up on Instagram daily to get clients. But does that feel good to you? If you don't normally show up on Instagram, and you aren't comfortable on video, I promise you it's going to show and it can hurt you more than it can help you. When you're feeling unsure about things, I want you to ask yourself first, “What do I enjoy doing?”. For example, for me, I knew that I was really good at connecting with people. I knew that I needed to connect with people and talk to them and they would get a taste of my personality or my humor. If I could just get them in a conversation and get them to see me for who I am, I knew I could convert. Now with that being said, is that scalable long-term? Nope. But when I didn't have the confidence in the beginning of my business, it was scalable for me.
So this is going to kind of go into another section that I talk about, but especially if you're kind of what I call a newbie. So to me, you're considered a newbie if you are below about six figures in your business. I don't mean that in a bad way. I just mean in the sense of conversations and converting. A lot of times I see that it's just lack of confidence because they're following what other people tell them to do. I truly believe that you don't need Instagram, Facebook, Pinterest, LinkedIn, etc. to have this success. You have to find what works for you. You have to find where you're really good and follow that thing. How do you know what you’re good at? You know. Dabble in things. Do you have a live video? - If you've never done one, do one. If you love it, do it because that's a great way to generate leads and conversations. If you feel like you just really want to get in the trenches with the people, get in some of these groups on Facebook and network on Instagram and get in the trenches with the people. You will figure out what feels good to you and what works for you.
That's what I had to do. Again, I hated live video. It wasn't that I hated live video, I was honestly just scared of it and I didn't feel confident. So I had to figure out a way to grow this business without relying on that. That's what you have to do. You don't have to do what your coach or your guru or whoever you follow tells you. You have to do what feels good to you. And so with all of that being said, stop listening to what other people have to say. This is your business. And I promise you that if you follow your gut versus listening to what other people say, you're going to get where you want to go a lot faster.
3. You’re not consistent.
I say this a lot and I'll say it again, consistency is currency. If you're following a ketogenic diet and you eat french fries four times a week, you're not only stalling your results, but literally defeating the purpose of even following keto the other days. The same thing goes with content, clients and cash flow. I promise you no one, not even me, wakes up every single day excited about running their business. And if they say they do, they're full crap. I'm sorry, but they are. It takes discipline. If having successful business was easy, everyone would have one. I see this so many times where I have clients who are absolutely amazing. Their product is amazing. Their messaging is on point. I feel like everything's almost perfect, but their consistency gets in the way of having that success.
And guess what? A coach can’t help you be consistent. A free training can’t help you be consistent. That's where you have to take a deep look at yourself and say, okay, what am I doing wrong? Where do I need to pivot? What do I need to change?
4. You are coaching versus teaching.
This is a big one, and I've had people tell me that I'm wrong and guess what? That's okay. I personally went through what I call a “come to Jesus moment” in my business. I started coaching because people kept asking me how I grew my design and branding business so fast, and I wanted to teach them. So I figured that was just what people wanted, so I'd give it to them, right? I just thought, “Well, there are a bunch of other coaches, so I just need to coach people.” Okay, so over the past year and a half, I've been on this journey of really finding as you know, true peace and happiness in my life versus the everyday hustle that can come with running a successful business. And on that journey, I learned one really big thing. I hated coaching.
I know you're like, “But aren't you a coach?”. Yes, but hear me out. My current clients who I work with are absolutely amazing, and a lot of them have become amazing friends and people who will probably be in my life for a very long time. But the difference is I now work with clients I want to work with, not clients I have to work with. Back in the day I was working from a place of having to book the one-on-one clients to hit my revenue goals. And I've personally come to learn that I am an empath through and through. So those crappy clients who were rude would rub off on me and affect my entire mood and day. It affected me in a lot of ways, and that's when I realized I really didn't want to coach. I really just wanted to teach thousands of people because at the end of the day, not every person is your person and that's okay. We're all different. We all have different personalities. We have different viewpoints. Not everyone has to like you and that's okay. But some of those people I still wanted to teach and help them achieve the life they wanted. But I knew mentally and emotionally, I could not do that one-on-one with a lot of people and it wasn't scalable. So with that being said, teaching suits me best. And when good people come along, I'm open to working with them one-on-one. But I just trust my gut on that one.
So what’s the difference between teaching and coaching? Teaching is essentially anything that isn't one-on-one like memberships, courses, live trainings, things of that nature. Coaching is essentially one-on-one phone calls, video calls, and in-person meetings. So for me, like I said, I learned that and I didn’t like coaching, but I did it because I didn't know there was so much more out there to do. For me, it took a lot of soul searching and things of that nature to get to a place that felt aligned to me. Now I've pivoted into a place where I want to teach hundreds of thousands of people and show them an easier way. So you've got to make sure that you're doing what is aligned to you.
5. You are posting and praying.
So guess what? You can post the most beautifully written posts, you can hit every pain point your ideal client has, and you could have the perfect offer for them, but they are not going to just come to you.
I’ll often get messages from clients of members telling me how they are posting, creating amazing content, giving great visual value and transformations, but they’re getting crickets. And so I always ask them, “How many people have you talked to? Have you been networking?”. Almost every single time, they will answer, “No, I need to do better. I just don't have any value to give to anyone.” That, my friend, will get you nowhere. You've got to get out there. You've got to meet people. You can literally go to my Instagram and see how often I have recently posted and how often I post in general. And it's not a lot, but I am heavy in the back talking to people, making connections, cultivating relationships, all the things. So that doesn't mean I'm not doing anything on social media. I'm just going where I enjoy being. Stop posting and praying. You've got to go to the people. If you're utilizing Instagram and Facebook are your posts important? Yeah, but they're not important if the right people aren't seeing them.
6. Blaming others.
It's not your husband's fault. It's not your client's fault. It's not your coach's fault. It's not anyone's fault that you don't have a successful business except yours. And I get a lot of people that will say, “No, I paid them for a system and it didn't work.” And I understand that to a certain degree, but when I start checking the holes on things, I'll see people who will say they followed the system and then you look back and they actually didn't follow the system. And I know if you're a service provider, you know exactly what I'm talking about. A lot of times people have to take a hard look at themselves and ask themselves if they are consistently doing those things.
Any of you who currently have a coach or are in a program and you're not getting results, take a step back and ask yourself, “Is there somewhere I could improve?”. I don't mean that in a negative way - we can all use improvement in multiple areas and that's okay. But don't try to blame others for things that you need to take ownership for. And the minute you take ownership in your own business is the minute you actually see growth.
7. Focusing on your followers containing your fortune.
This is just going to be short and sweet. I'm sorry to break it to you, but your followers won't contain your fortune. Stop worrying about your follower count. Fun fact, 80% of the people who invested in me never liked or commented on anything that I did. Some of them were not even friends on Facebook or Instagram or anything. I've had some clients come to me with hundreds of thousands of followers making zero money. I've had people come to me with 900 followers making like $12,000 a month. Your follower count does not count. So do not count on your followers. Don't think that your follower count raising is going to create a fortune for you.
8. Focusing on the whole staircase versus the step.
This one is probably my favorite. So if you're walking up a flight of stairs and you keep your eyes on the entire staircase and never look down and the individual steps, you're more than likely going to skip a step and face plant, or at least I know I would. In business, there's no entire staircase. There's no cookie cutter, streamlined roadmap to success. It takes you focusing on the step that's right in front of you and continuing to climb forward in moments of uncertainty. Because what happens is you get one step, then the next step, then the next, and then eventually you're going to be able to look back down and see this beautiful staircase you were trying to find, and you just created it along the way.
Entrepreneurship is a journey. You don't just wake up, follow a system and have success. There are days where I literally just want somebody to give me a checklist for the next few steps, but that’s just not possible. So you've got to focus on the task that's in front of you and then the next steps you need to take in your business. The rest will fall into place. Trust me when I say, focus on one step at a time. When you try to focus on all those steps, you're just going to have a very unstable staircase that’s not that pretty. And there’s the possibility that you're gonna fall through it.
Hopefully these help you on your journey of getting out of your own way. Know that it’s completely normal, especially as entrepreneurs to unintentionally get in our own way. I even still do it to this day, even after my business has grown. So just try to stay out of your own way and hopefully these tips help you on that journey.