THE FOUNDER OF PROFITS & PEACE
HEY! I'M CASSIE WARD
animal lover, enneagram obsessed, systems master, and the queen of unpopular opinions when it comes to growing an online business
I was doing all that I could to find clients, to prove to myself that I was worthy, and to get some cash flow in my bank account. I found myself skipping family events because the drive home was 3 hours. It wasn’t the drive that I dreaded, it was 3 hours I could be working on a client’s project or doing A training to gain more exposure.
One day, in particular, is ingrained in my head.
My mom called to tell me about my papa’s birthday party at her house that Saturday. I was very close to my grandparents and I had never missed a birthday before, but I had a very large training that same day. Hundreds of people were set to attend and I needed to give all of my focus on that. So I did.
That call was in January. I continued to hustle myself into adrenal fatigue, missed moments, and gained weight. This led me down a spiral of putting my business BEFORE Cassie.
In May when I got a dreaded phone call at 8:00 am. My grandpa had passed unexpectedly in his sleep. At that moment, I regretted every decision I made when it came to putting my business before my family. To make matters worse, on the day he passed, I had to cancel calls and I had 1 client that had zero sympathy and was extremely rude.
This was my turning point.
On that drive home to Arkansas, I had made the decision to quit my business. I was completely done with trading time for money, rude clients, and a life with no freedom. Freedom was the reason I started this business in the first place. Once my emotions calmed, I knew that I had come too far to just quit. So I put my head down and asked myself HOW I could scale without having to rely on social media to grow and truly sacrificing my life.
That’s when Profits & Peace was born. I now teach that system to hundreds of entrepreneurs every day. I have set out on a journey to help entrepreneurs take control of their lives, while still having consistent income and time freedom.
A LITTLE MORE ABOUT ME...
I grew my design and branding business to six-figures in a year.
I then launched a coaching business and grew to six-figures in six months.
I received the award for 2018's fastest-growing female entrepreneur from the IAW.
I believe in action over perfection.
I believe that "client avatars" are ridiculous.
I believe in building a business that fits your life, not a life that fits your business.
I believe in striving to be a contributor, not a guru.
I believe dogs are therapy.
And I believe anyone can build a business if they know their superpower.